ASG Eye Hospitals had no digital presence, allowing competitors to capture traffic on their brand keywords. We built a full-funnel digital strategy across Google and YouTube, capturing high-intent leads, generating ₹1.5 Cr/month at ROAS 11, and establishing online dominance for Lasik surgery.
The Problem
Brand had no presence on Google, allowing competitors to capture traffic on their own brand keywords
Needed to generate high-quality leads for Lasik surgery, a high-consideration medical procedure requiring trust and credibility
Capturing top-of-funnel intent across multiple platforms and ensuring visibility for all relevant search queries
Converting users effectively in a competitive medical market where trust and credibility are critical to every decision
The Outcome
Generated ₹1.5 Cr in monthly revenue for Lasik surgery within a structured digital funnel built from scratch.
Ran location-specific Google search campaigns, achieving precise targeting and highly efficient ad spend, contributing to a ROAS of 11.
Captured the majority of user intent across Google and YouTube, establishing strong digital dominance for the brand in a competitive market.
Implemented a scalable lead management system, tracking, nurturing, and converting every inquiry efficiently to maximise revenue from each campaign.
Deep Dive
ASG Eye Hospitals had strong offline visibility and brand credibility, but no digital presence. As a result, competitors were capturing traffic even for the hospital's own brand keywords. When they approached us, the goal was clear: generate high-quality leads for Lasik surgery using digital channels and create a scalable online revenue stream.
Our strategy focused on capturing the majority of user intent across search and video platforms while leveraging ASG's existing brand credibility. Google Search Ads were the primary channel, with an average monthly spend of ₹13 lakh, complemented by ₹2 lakh per month on YouTube campaigns.
Location-specific campaigns were built to target users searching for Lasik surgery in relevant cities, ensuring budget efficiency and high-intent matching. YouTube ads were designed to build awareness and trust at the top of funnel, warming up audiences before they entered the search-driven conversion stage.
Within the first phase, the campaigns achieved ₹1.5 Cr in monthly revenue with a ROAS of 11, validating both the spend strategy and targeting approach. By building digital dominance for brand and treatment keywords, ASG Eye Hospitals was able to transition from an offline-only lead source to a fully integrated online acquisition engine, capturing users before competitors could engage them.
This project reinforced a key learning: a brand's offline credibility is an asset, but without digital infrastructure to capture and convert intent, that credibility goes unmonetised. The moment ASG established its digital presence with a disciplined funnel, it was able to reclaim its market position and turn brand equity into measurable revenue.
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